Habit Nail Polish

Habit Nail Polish

Habit was born out of a desire for a nail polish that delivers the best of everything: a non-toxic, long-wearing formula that improves nail health, trend-relevant yet wearable colors, sustainable packaging, and beautiful design.
 
Habit is the only nail polish brand in the U.S. to use Myrrh extract, which naturally strengthens nails. It is vegan, cruelty-free, gluten-free, and is free of Toluene, Formaldehyde, Formaldehyde resin, Camphor Triphenyl Phosphate, Xylene, Phthalates, Parabens and fragrances. Habit is the only brand to use a bamboo over-cap, which means they use less plastic. Plus, their boxes are made from sustainably forested paperboard. 
  
Habit was launched in 2013 by founder Aja Frierson: a former fashion industry colorist, a current green beauty addict, and lifelong artist. The name Habit is a reference to the costumes (or habits) that women choose to wear everyday, and to the role that cosmetics can play in creating those personas. It also recalls the self-care rituals that ground us. 
 
Aja's motto is, "We are our habits. Let's make them good ones."

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